The Lanvin flagship Bridal space

Manhattan’s Upper East Side is now the home to Lanvin’s brand new US flagship store. The third Lanvin boutique in America, the first three floors of the five-storey townhouse will house women's ready-to-wear and accessories, as well as the Blanche, 22 Faubourg, Tailoring and Denim capsule collections, while the top two floors will be home to Lanvin’s US corporate headquarters. Also on offer will be beautiful gift items, such as umbrellas, stationary, playing cards, music boxes and hand painted porcelain dolls.

The brand’s Executive Vice-President, Thierry Andretta said of the opening, “We are so excited to have found our perfect home in New York, which really corresponds to the philosophy that we have in Paris when we opened our couture house in 1889.”

The First Floor display of bags

The new boutique’s interior will be based on the aesthetics of an exclusive women’s club – stylish and chic, but with a warm and welcoming ambience. Wrought iron rails, blackened steel bookshelves, brushed steel panels, industrial spotlights and metal and glass display cases will serve to enhance the covetable collections. To keep the essence and philosophy of the brand at the forefront, a stunning black and white headshot of Jeanne Lanvin’s house model will cover the length of the north wall of the accessories floor. Antique framed photographs from the Lanvin archives will also be distributed throughout the floors.

The Bijoux collection beside Lanvin archive photographs

The footwear display on the Second Floor of the boutique

Images courtesy of Purple PR.